Nike’s famous trade mark, the Swoosh, and its famous motto, “Just Do It” have gone a long way to change a small track shoe manufacturer into one of the largest sporting goods companies in the world.  Today it is worth between $45 and 50 Billion Dollars.   I would argue that Phil Knight, the founder and Chairman of Nike, has been so successful because he followed his motto.

I think Byron Reese would agree with me.  The following video takes 15 minutes.  It is a plug for his new book (available here), but it is worth the time.  In fact it should probably be viewed by each of us on an annual basis.  I plan to save a link to it on my calendar.  I hope you enjoy it.  Thanks to Corby for forwarding it to me.